Jaguar XKSS
RoleDirector / Producer
BrandJaguar
Year2017
01. Project Context
Crafting a high-fidelity launch film for the legendary XKSS, requiring an aesthetic that surpassed standard broadcast production values while executing on a boutique, rapid-turnaround timeline.
02. Execution & Role
Produced and directed the global launch film for the XKSS continuation debut. Managing everything from initial concept and storyboards to crew hiring and location scouting, utilizing a bespoke production unit to highlight the vehicle's historical lines with cinema-grade cinematography.
03. Business Impact
Widely regarded as the internal benchmark for Jaguar land Rover Classic brand films, successfully launching the nine-car continuation program at the Petersen Museum in Los Angeles.
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