Acura Racing: Pursuit of Precision
RoleDirector
BrandAcura
Year2017–2019
01. Project Context
Translating the complex, 24-hour mechanical story of the NSX GT3's return to the track into fast-paced, high-engagement content for social audiences.
02. Execution & Role
Produced and directed two seasons of 'Return to Racing' coverage. Leading a specialized unit to capture the NSX GT3's campaign from its debut at the 24 Hours of Daytona through to the 12 Hours of Sebring.
03. Business Impact
Reinforced Acura’s 'Precision Crafted Performance' identity through 2 seasons of high-gloss, multi-platform campaign that successfully dominated the brand's social presence.
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