Pennzoil: Crew Chief
RoleDirector
BrandShell Pennzoil
Year2019
01. Project Context
Translating the gritty, high-pressure environment of a race-day pit box into a polished, branded content series.
02. Execution & Role
Directed a "fly-on-the-wall" documentary-style series, utilizing high-fidelity audio and close-quarters cinematography to bring the audience into the inner circle of the Pennzoil racing team.
03. Business Impact
Outperformed previous Shell digital benchmarks by 2.5x in average watch time, creating a definitive "behind-the-scenes" look at the brand’s technical dominance.
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