Why I Drive
RoleDirector
BrandHagerty
Year2023
01. Project Context
Evolving Hagerty’s public perception from a functional "Insurance Provider" into a "Cultural Leader" through authentic, character-driven enthusiast storytelling.
02. Execution & Role
Directed a cinematic unscripted docu-series focusing on the profound emotional bond between drivers and their machines, explicitly prioritizing raw, authentic narratives over standard commercial tropes.
03. Business Impact
Delivered a highly resonant branded series that catalyzed massive community engagement and permanently reinforced Hagerty’s position as a dominant media publisher.
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