Jay Leno's Garage
RoleProducer
BrandNBC Universal
Year2008–2014
01. Project Context
Evolving a web-only digital property into a premier mainstream broadcast franchise without losing the authentic, gritty connection to the core automotive enthusiast.
02. Execution & Role
Managed the end-to-end production lifecycle for over $10M in automotive assets. Engineered the technical blueprint for NBC’s interactive fan engagement and digital archival strategy.
03. Business Impact
Secured two Emmy® Award wins, drove a 500% surge in viewership, and permanently established the industry gold standard for automotive non-fiction programming.
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