RA.

I Draw, You Cook

RoleProducer
BrandBuzzFeed
Year2017–2019
I Draw, You Cook

01. Project Context

Managing a massive, fast-paced digital series that required balancing creative whimsy with rigid technical food production and rapid-fire post-production turnarounds.

02. Execution & Role

Acted as Showrunner/Producer, aggressively optimizing the studio workflow to maintain prestige broadcast aesthetics on a digital-first budget and delivery schedule.

03. Business Impact

Captured a massive viral reach with exceptionally high audience retention rates, institutionalizing the brand as a cornerstone of BuzzFeed’s premium food programming.

Gallery

I Draw, You Cook gallery image 1
I Draw, You Cook gallery image 2
I Draw, You Cook gallery image 3
I Draw, You Cook gallery image 4
I Draw, You Cook gallery image 5
I Draw, You Cook gallery image 6
I Draw, You Cook gallery image 7
I Draw, You Cook gallery image 8
I Draw, You Cook gallery image 9
← Back to Selected WorksNext ProjectMetastage →